Web Site Design Approach

You could have a very nice looking web site, but…

• What if the site cannot be found by your potential customers or users? 
• What if a potential customer or user never sees the value of your company or organization, because your site loads too slowly?
• What if a potential customer finds your site, but exits quickly because they are bored, lost, overwhelmed or confused? 

We incorporate best practices for web site usability, performance, and maximizing search potential into the services we offer.

Web Site Usability and Accessibility

The primary purpose of a web site is to provide information to all potential target customers or users in a format that is easily and quickly understood. This includes having navigation and structure that is intuitive and consistent.

Usability studies overwhelmingly confirm that users will exit web sites that are not intuitive, too cluttered, load slowly, have too many ways to navigate, or contain broken links. 

While computer use is now learned at an early age, a large number of people rely on the internet for information, but are not necessarily technically savvy or may even have visual impairments.

We use a checklist based on web usability and Accessibility standards to insure that your web site will work consistently with:

• All of the most popular browsers
• User adjusted text size and screen readers for the blind
• Monitors with various sizes and resolutions

 

Performance

The population of potential customers or users may include large numbers of people without high-speed access or slower computers.  Most users will not stay on a site for more than 7-9 seconds if they cannot quickly and easily comprehend the information they see.  If a site loads slowly you may have lost them before they have even seen any relevant content.

We incorporate design methods to present content efficiently throughout the site.

Search Engine Optimization

With the ever expanding number of web sites on the internet, it is no longer sufficient to just rely on your web site name or a few keywords to be found.  Search Engine Optimization (SEO) involves updating your site so that it can easily be found in search engines when pre-selected keyword phrases are entered. We can also help with increasing search engine traffic through adding links from other highly ranked web sites and directories using keyword rich link text. Search Engine Optimization is just as critical as the design of the web site itself.