Web Development Approach
You could have a very nice looking website, but...
- What if a potential customer finds your site, but exits quickly because they are lost, overwhelmed or confused?
- What if a new visitor never sees the value of your company or organization, because your site loads too slowly and they exit out in frustration?
- What if the site cannot even be found in the search engines?
We not only work with you to design a great looking site, but we also incorporate best practices for website usability and performance and maximize search potential. We offer web development services to small organizations and individuals in Marin County.
Website Usability and Accessibility
The primary purpose of a web site is to provide information to all potential target customers or visitors in a format that is easily and quickly understood. This includes having navigation and structure that is intuitive and consistent.
Usability studies overwhelmingly confirm that visitors will exit websites that are not intuitive, too cluttered, load slowly, have too many ways to navigate, or contain broken links.
While computer use is now learned at an early age, a large number of people rely on the internet for information, but are not necessarily technically savvy or may even have visual impairments.
We use a checklist based on web usability and accessibility standards to ensure that your website will work consistently with:
- All of the most popular browsers
- User adjusted text size and screen readers for the blind
- Monitors with various sizes and resolutions
The population of potential customers or visitors may include people without high-speed access or with slower computers. Most visitors will not wait more than 7-9 seconds for a web page to download. If a site loads slowly you may have lost them before they have even seen any relevant content.
We incorporate web development methods to present content quickly throughout the site.
Search Engine Optimization (SEO)
With the ever expanding number of websites on the internet, it is no longer sufficient to just rely on your website name or a few keywords to be found. Search Engine Optimization (SEO) involves updating your site so that it can easily be found in search engines when pre-selected popular keyword phrases are entered. We can also help with increasing search engine traffic through adding links from other highly ranked websites and directories using keyword rich link text. Search Engine Optimization is just as critical as the development of the website itself.